Summer ’22 Enhancement in Marketing and Commerce Cloud

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Easily export our cleansed and harmonized marketing data into our database of choice (starting with Snowflake and PostgreSQL), to unlock its value in our enterprise and create an audit-proof system of all data.

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Activate loyalty, transaction, engagement attributes, and more from the Customer Data Platform. Marketers can send additional customer profile information to marketing platforms like Marketing Cloud Engagement to enhance personalized communications.

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Easily implement conditional logic within completion action automations.This community-requested update allows marketers to get even more granular with personalization on emails, forms, and other assets by triggering follow-up actions only if a prospect meets a certain set of criteria.

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Drive revenue through product updates with catalog triggers for restocked items, price reductions, and more. Respond in real time to critical events like cart abandonment with behavioral triggers, reengaging customers on their preferred channel.

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Harmonize disparate data across marketing and commerce with prebuilt data models to optimize sales, orders, and product results faster. Easily analyze marketing ROI and ecommerce sales data with flexible dashboarding and AI-powered insights

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Offer shoppers new payment methods with support for Klarna, a buy now pay later option, and EPS, a popular online payment method in Austria. We also have the option to store payment credentials for future authorizations to support recurring payments.

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Grow your direct-to-consumer business internationally with the new global availability of Salesforce Commerce for B2C. Unified Checkout enables customers to get up and running quickly with a turnkey checkout that's configurable and composable using Builder.

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Service post-purchase orders seamlessly through powerful and flexible capabilities directly from the service or order management console.Discount an order at any point of fulfillment.Plus, with newly launched APIs, build custom workflows that allow agents to create new orders, add orders to existing orders, and exchange items.

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Thank You

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Summer ’22 Enhancement in Marketing and Commerce Cloud

Easily export our cleansed and harmonized marketing data into our database of choice (starting with Snowflake and PostgreSQL), to unlock its value in our enterprise and create an audit-proof system of all data.

Database Exports

Activate loyalty, transaction, engagement attributes, and more from the Customer Data Platform. Marketers can send additional customer profile information to marketing platforms like Marketing Cloud Engagement to enhance personalized communications.

Related Profile Attributes

Easily implement conditional logic within completion action automations.This community-requested update allows marketers to get even more granular with personalization on emails, forms, and other assets by triggering follow-up actions only if a prospect meets a certain set of criteria.

Completion Action Enhancements

Drive revenue through product updates with catalog triggers for restocked items, price reductions, and more. Respond in real time to critical events like cart abandonment with behavioral triggers, reengaging customers on their preferred channel.

Triggered Campaign Messages

Harmonize disparate data across marketing and commerce with prebuilt data models to optimize sales, orders, and product results faster. Easily analyze marketing ROI and ecommerce sales data with flexible dashboarding and AI-powered insights

Marketing Cloud Intelligence Connectors for Commerce

Offer shoppers new payment methods with support for Klarna, a buy now pay later option, and EPS, a popular online payment method in Austria. We also have the option to store payment credentials for future authorizations to support recurring payments.

Salesforce Payments Enhancements

Grow your direct-to-consumer business internationally with the new global availability of Salesforce Commerce for B2C. Unified Checkout enables customers to get up and running quickly with a turnkey checkout that's configurable and composable using Builder.

B2B2C Commerce Enhancements

Salesforce Order Management Enhancements

Thank You

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